The driver will pick you up from the hotel and to the coastal fishing port of Essaouira, which is about 3 hrs away from Marrakech. You could choose visit a women argan oil co-operative en route to Essaouira. The argan tree is unique to Morocco and only grows on the West coast. Oil from the argan tree is extracted for salad oil, amlou (mixed with almonds and honey to make a delicious paste) and skin care products.
In Essaouira you can wander at your leisure through this relaxed and friendly small town where there are ramparts, craft shops in the medina, art galleries and a small fishing harbor. You could also have lunch at many small caf?s where fresh fish is served. If you want to camel trek along the beach, your driver can take you to where the camels are.